How to Start an AI Automation Agency with $0 in 2023

In the video by Brett Malinowski, you’ll find valuable information on how to start an AI automation agency with no upfront costs in 2023. The video covers the four main pillars of starting an agency, including the different AI services you can offer, finding clients, pricing strategies, and fulfilling your services. It’s a comprehensive guide that demystifies AI automation, allowing you to fully understand the business model and approach each step with confidence.

Whether you’re a beginner or have previous experience, this video provides insights and tips that will help you innovate and thrive in the AI automation industry.

Starting an AI automation agency in 2023 presents a blue ocean opportunity, where the potential is vast and competition is minimal. However, it also means navigating through unfamiliar territory with many unknowns. In this video, you’ll learn how to discover the best services to offer, find clients, and effectively price and deliver your offerings.

By being an early adopter and mastering AI automation, you can position yourself as a thought leader and expert in the field, while also capitalizing on the immense growth potential of the industry. So, get ready to explore the frontier of AI automation and unlock a world of possibilities for your agency.

Pillars of Starting an AI Automation Agency

Starting an AI automation agency can be an exciting and profitable venture in the rapidly evolving field of artificial intelligence. To set yourself up for success, it’s important to understand the key pillars that form the foundation of your agency.

These pillars include understanding the basics of AI automation, identifying target industries and clients, building a strong AI tool stack, and developing effective sales and fulfillment strategies. By focusing on these pillars, you can ensure that your agency is well-positioned to provide valuable AI services and attract clients in need of automation solutions.

Understanding the Basics of AI Automation

Before diving into the world of AI automation, it’s crucial to have a solid understanding of the basics. AI automation involves using various tools and technologies to automate systems and processes within a business. By leveraging AI, businesses can streamline operations, improve efficiency, and enhance productivity. As an AI automation agency, your role is to help businesses harness the power of AI by identifying areas where automation can be implemented and recommending suitable solutions.

Identifying Target Industries and Clients

To effectively market your AI automation services, it’s essential to identify target industries and clients. Not all businesses may benefit from AI automation, so it’s important to focus on industries and businesses that can truly leverage the technology. Conduct research to identify industries that are primed for automation and have a high demand for AI solutions. Once you’ve identified target industries, narrow down your focus to specific clients within those industries who can benefit the most from your services.

Building a Strong AI Tool Stack

As an AI automation agency, building a strong AI tool stack is crucial to delivering effective solutions to your clients. Your tool stack should consist of various AI technologies and platforms that can be tailored to the specific needs of each client. For example, you might utilize tools like for automating systems and processes, or ChatGPT for implementing conversational chatbots. Identify the best tools in the market that align with your clients’ needs and ensure that you have a solid understanding of how to leverage these tools effectively.

Developing Sales and Fulfillment Strategies

In order to grow your AI automation agency, it’s important to develop effective sales and fulfillment strategies. This involves identifying the best ways to promote your services, attract clients, and deliver on their expectations. Consider collaborating with other agencies to expand your reach and leverage their existing client relationships.

Additionally, creating content on social media platforms like YouTube can help showcase your expertise and attract potential clients. Engage with potential clients through comments and other forms of interaction to build relationships and establish credibility.

AI Services Offered by the Agency

As an AI automation agency, you have a range of services that you can offer to clients. These services are designed to leverage AI technology and provide solutions to their specific needs. Here are three key AI services offered by the agency:

AI Conversational Chatbots

AI conversational chatbots are becoming increasingly popular in businesses across various industries. These chatbots are powered by AI technology and can be used for a variety of purposes, such as customer support, internal team training, and more. By implementing AI conversational chatbots, businesses can improve their customer service, automate repetitive tasks, and enhance overall efficiency.

AI Tool Stack Optimization

Another service offered by the agency is AI tool stack optimization. This involves analyzing a business’s current AI tools and recommending specific tools for optimization and efficiency. By assessing the unique needs and objectives of the client, the agency can provide valuable insights on the best AI tools to implement, helping businesses streamline their processes and improve productivity.

Custom AI Software Development

In addition to chatbots and tool stack optimization, the agency can also offer custom AI software development. This service involves building complex AI software tools tailored to the specific needs of a business. Whether it’s developing advanced data analytics solutions or creating AI-powered recommendation engines, custom AI software development allows businesses to harness the full potential of AI technology and drive innovation.

How to Start an AI Automation Agency with $0 in 2023

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Finding Clients for the Agency

Finding clients is an essential aspect of growing your AI automation agency. Here are three strategies you can employ to attract potential clients:

Collaborating with Other Agencies

One effective strategy is to collaborate with other agencies that have established client relationships. By partnering with agencies that provide complementary services, you can tap into their existing client base and offer your AI automation services as an additional value proposition. Collaborative partnerships can be mutually beneficial and help expand your reach in the market.

Creating Content on Social Media Platforms

Social media platforms provide an excellent avenue for promoting your services and attracting potential clients. Create compelling and informative content related to AI automation and share it on platforms like YouTube, LinkedIn, and Instagram. By showcasing your expertise and offering valuable insights, you can establish yourself as a thought leader in the field, attract a following, and generate leads for your agency.

Engaging with Potential Clients

Engaging with potential clients is a proactive approach to finding clients for your agency. Respond to comments and inquiries on social media platforms, participate in industry forums and discussions, and reach out to businesses that may benefit from your services. By initiating conversations and demonstrating your expertise, you can build relationships and potentially convert leads into paying clients.

Pricing Strategies for AI Services

Determining the right pricing strategy for your AI services is crucial to the success of your agency. Several factors should be considered when determining the pricing for your services:

Factors to Consider in Pricing AI Services

When determining the pricing for your AI services, consider factors such as the complexity of the project, the value provided to the client, and the market demand for AI solutions. Complex projects that require in-depth custom development may warrant higher fees, while simpler tasks may be priced at a lower rate. Additionally, consider the level of expertise and experience required to deliver the services, as well as the costs associated with maintaining and supporting the AI solutions over time.

Examples of Pricing Ranges for AI Services

The pricing range for AI services can vary widely depending on the scope and complexity of the project. For example, AI consulting services could range from $100 to $300 per hour, while setting up chatbots might range from $1,000 to $3,000. Advanced AI automations, such as custom software development, could command fees ranging from $5,000 to $15,000 or even higher for complex projects. It’s important to assess the specific requirements of each project and provide a tailored pricing structure that reflects the value delivered to the client.

How to Start an AI Automation Agency with $0 in 2023

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Tools and Resources for AI Automation

To effectively implement AI automation, it’s important to utilize the right tools and resources. Here are two examples of tools that can be invaluable in your AI automation projects: for Automating Systems is a powerful tool for automating systems and processes within a business. It allows you to connect various software tools and create automated workflows, eliminating manual tasks and optimizing efficiency. With, you can integrate AI technology into your clients’ businesses and streamline their operations, saving time and improving overall productivity.

Using ChatGPT and Other AI Tools via API

ChatGPT, powered by OpenAI, is an advanced language model that can be integrated into various applications and platforms. By leveraging the ChatGPT API, you can create sophisticated conversational AI experiences for your clients, such as chatbots and virtual assistants. Additionally, there are numerous other AI tools and APIs available in the market that can enhance your AI automation projects. By leveraging these tools effectively, you can deliver powerful and transformative AI solutions to your clients.

Establishing Authority and Credibility

Building authority and credibility is essential for the growth and success of your AI automation agency. Here are two strategies you can employ to establish trust and showcase your expertise:

Showcasing Previous Work and Case Studies

One effective way to establish credibility is by showcasing your previous work and case studies. Highlight successful projects you have completed, detailing the challenges faced, the AI solutions implemented, and the outcomes achieved. Case studies provide tangible evidence of your expertise and demonstrate the value you can bring to potential clients. Consider creating a portfolio or dedicated section on your agency’s website to showcase your work.

Seeking Referrals and Word-of-Mouth Growth

One of the most powerful ways to grow your agency is through referrals and word-of-mouth recommendations. Ensure that you deliver exceptional service and results to your clients, as this will increase the likelihood of them recommending your services to others. Encourage happy clients to provide testimonials or reviews that can be shared on your website or social media platforms. Building a reputation for delivering exceptional AI automation services will attract more clients and contribute to the growth of your agency.

How to Start an AI Automation Agency with $0 in 2023

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Additional Strategies for Agency Growth

To continue growing your AI automation agency, consider implementing these additional strategies:

Expanding Service Offerings

To attract a wider range of clients and increase revenue streams, consider expanding your service offerings. Identify new areas within AI automation that align with your expertise and market demand, and develop specialized services to cater to those needs. For example, you could offer services such as AI-driven data analytics, machine learning model development, or natural language processing solutions. Expanding your service offerings will allow you to tap into new markets and cater to diverse client needs.

Upselling and Cross-Selling to Existing Clients

Once you have established relationships with clients and delivered successful AI automation projects, explore opportunities for upselling and cross-selling additional services. Engage with existing clients to understand their evolving needs and identify areas where your expertise can further benefit their business. By providing ongoing support and identifying new AI solutions to address their challenges, you can increase client satisfaction and generate additional revenue.

Networking and Collaborating with Industry Experts

Networking and collaborating with industry experts can enhance your agency’s reputation and open doors to new opportunities. Attend industry conferences, join AI-focused networking groups, and engage in discussions with thought leaders in the field. Collaborate with industry experts on projects or join forces for co-marketing initiatives. By building relationships and aligning yourself with established experts, you can further establish your authority and credibility in the AI automation space.


Starting an AI automation agency with a solid understanding of the industry, a diverse range of AI services, effective strategies for finding clients, and a sound pricing structure is essential for success. By focusing on these pillars, continually expanding your knowledge and expertise, and delivering exceptional results to your clients, you can position your agency as a leader in the AI automation field. Embrace the opportunities presented by this exciting and rapidly evolving industry, and pave the way for a successful and profitable AI automation agency.

How to Start an AI Automation Agency with $0 in 2023

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