Q4 Ad Costs Are Rising: Where Small Businesses Should Shift Budget
Holiday advertisers pour money into ad auctions every fourth quarter. Here is what the numbers show and where small service businesses should move budget now.
Google Business Profile Changes This Fall: What to Do Now
Google gave owners four days to answer suggested edits and tightened rules on posts and listings. Here is what changed and a short checklist for this week.
ChatGPT Is Sending Local Customers Now: How to Show Up in AI Answers
New BrightEdge data shows ChatGPT referrals doubled from January to August 2026. Here is what that means for local businesses and how to get named in AI answers.
Where Small Businesses Can Get a Free Website & SEO Audit (2026)
Small businesses can get a free website and SEO audit in 2026 from Google Search Console and PageSpeed Insights, Bing Webmaster Tools, the free Ahrefs plan and a free Semrush account. For a person to look at your site, SCORE offers free mentors, and our team at MDB Consultancy offers a free Growth Leak Audit that names your top three leaks.
Why Your Website Gets Traffic but No Calls: 7 Conversion Leaks
Visitors are arriving but the phone stays quiet. Here are seven common conversion leaks on service-business websites, the research behind them, and a fix for each.
How to boost email sharing among subscribers
Learn effective strategies to boost email sharing among subscribers. Create valuable content, optimize email design, and personalize emails. Include social sharing buttons, provide incentives for sharing, and encourage forwarding and sharing with friends. Also, utilize social proof and testimonials, create engaging subject lines, and monitor the success of shared emails. Optimize the unsubscribe process for a positive user experience. Grow your audience and engagement levels with these tips.
Boosting Engagement: The Advantages of Video Content in Emails
Boost engagement and revolutionize email communication with video content. Captivate your audience, evoke emotions, and encourage social sharing. Improve brand awareness, convey messages effectively, and showcase products. Increase click-through rates, conversions, and sales. Gather valuable metrics, track viewer behavior, and conduct A/B testing. Ensure mobile accessibility and cater to an on-the-go audience. Create personalized connections and offer interactive elements for a more engaging experience. Take your email game to the next level with video content.
5 Creative Ways to Make Your Emails More Interactive
Looking to spice up your email game? Learn 5 creative ways to make your emails more interactive, from polls and quizzes to dynamic content and social media integration. Stand out and engage your readers!
Driving Conversions with Lower Funnel Marketing
Boost conversion rates and drive more sales with lower funnel marketing. Learn strategies to target customers in the buying process, and see significant improvements in your sales numbers. Take your conversions to new heights.
How to Create an Effective Email Marketing Funnel
Learn how to create an effective email marketing funnel that engages your audience, builds relationships, and drives conversions. From crafting compelling email content to optimizing landing pages, we cover it all. Take your email marketing game to the next level!