Ann Handley: Chief Content Officer of MarketingProfs

Meet Ann Handley, the Chief Content Officer of MarketingProfs, a leading marketing education company. With her wealth of experience and expertise in the field, Ann is at the forefront of driving content strategy and development for marketers around the world. Her role at MarketingProfs allows her to empower professionals, providing them with the knowledge and skills they need to excel in the ever-evolving world of marketing. Ann Handley is a true trailblazer in the industry, and her influence is felt by thousands of marketers who rely on her guidance to stay ahead of the curve.


Ann Handley is the Chief Content Officer of MarketingProfs, a marketing education company. With a deep passion for writing and a wealth of experience in the marketing industry, Handley has made significant contributions to the field of content marketing. Her journey to becoming one of the industry’s most influential thought leaders started in her early years and continued through her educational pursuits and career beginnings.

Early life

Born and raised in the United States, Handley developed an early love for storytelling and communication. Her curiosity and knack for writing emerged at a young age, shaping her future endeavors in the marketing world.


Handley’s dedication to honing her writing skills led her to pursue a degree in English Literature. She obtained her undergraduate degree from the University of New Hampshire, which provided her with a solid foundation in language and literature. This formal education served as the platform for her future success in the marketing industry.

Career beginnings

Handley’s career in the field of marketing started with her role as a content marketer at ClickZ, a prominent online marketing resource. This experience allowed her to delve deeper into the world of content creation and understand the importance of producing high-quality material. This early exposure laid the groundwork for her future role as Chief Content Officer at MarketingProfs.

Role at MarketingProfs

Handley’s appointment as Chief Content Officer at MarketingProfs marked a turning point in her career. In this role, she became responsible for overseeing and guiding the content strategy of the company. Her deep understanding of content marketing and her ability to create engaging and educational material allowed her to make a significant impact on the company’s success.


As the Chief Content Officer, Handley is responsible for developing and executing MarketingProfs’ content strategy. This involves creating valuable resources, such as articles, ebooks, and webinars, to educate marketers and help them navigate the ever-evolving landscape of the industry. Handley also oversees a team of talented writers and content creators, ensuring that MarketingProfs continues to deliver high-quality content that resonates with its audience.

Impact on the company

Since Handley’s appointment as Chief Content Officer, MarketingProfs has experienced significant growth and success. Under her guidance, the company’s content has become a trusted resource for marketers seeking practical advice and insights. Handley’s expertise and thought leadership have elevated MarketingProfs’ reputation within the marketing industry, positioning the company as a leading authority in content marketing.

Writing and Speaking Career

Handley’s expertise in content marketing extends beyond her role at MarketingProfs. She is an accomplished author and has contributed to various publications. Additionally, she is a sought-after speaker, sharing her knowledge and insights on content marketing at industry events and conferences.


Handley is the author of two highly acclaimed books, “Everyone Writes” and “Content Rules.” These books serve as comprehensive guides for individuals looking to improve their writing skills and create impactful content. Handley’s writing style is approachable and relatable, making her books accessible to both seasoned marketers and those new to the field.


“Everyone Writes” is a practical guide that demonstrates the importance of writing in today’s digital age. Handley explores the fundamentals of writing, providing tips and techniques to help readers become better writers. This book is a valuable resource for individuals seeking to improve their writing skills and develop a strong online presence.

“Content Rules” takes a deeper dive into content marketing strategies and best practices. Handley, along with co-author C.C. Chapman, provides a step-by-step guide on how to create compelling content that engages and resonates with an audience. This book has been widely praised for its actionable insights and practical advice.

Contributions to other publications

In addition to her books, Handley has made significant contributions to other publications within the marketing industry. Her articles and essays provide valuable insights and actionable tips for marketers looking to improve their content strategies. Handley’s contributions can be found in publications such as Harvard Business Review, Entrepreneur, and Forbes, among others.

Public speaking engagements

Handley’s expertise in content marketing has made her a highly sought-after speaker. She has delivered keynote speeches and workshops at various industry conferences, sharing her knowledge and inspiring marketers worldwide. Her engaging and informative presentations have earned her a reputation as a dynamic and influential speaker.

Thought Leadership

Handley’s extensive knowledge and experience in content marketing have positioned her as a thought leader in the industry. Her contributions and insights have had a significant impact on the field, influencing marketers and helping shape the future of content marketing.

Content marketing expertise

Handley’s expertise in content marketing is vast and well-respected within the industry. Her deep understanding of the ever-changing landscape of digital marketing allows her to provide practical advice and guidance to marketers of all levels. Handley’s focus on quality content and storytelling sets her apart as an industry expert.

Industry recognition

Handley’s thought leadership has not gone unnoticed. She has been recognized by numerous organizations and publications for her contributions to the marketing industry. Her insights and expertise have earned her accolades such as being named one of the Top Women in Marketing and receiving recognition from Forbes as one of the top 20 influencers in the field.

Influential contributions

Handley’s contributions to the field of content marketing have had a profound impact on the industry as a whole. Her emphasis on quality content and storytelling has influenced marketers worldwide, encouraging them to prioritize the creation of valuable and engaging material. Handley’s thought leadership continues to shape the future of content marketing and inspire marketers to think creatively and strategically.


MarketingProfs is a leading marketing education company that offers a wide range of resources and services to marketers looking to enhance their skills and stay ahead of industry trends. The company has played a significant role in shaping the marketing landscape through its comprehensive offerings and commitment to providing high-quality educational content.

Overview of the company

MarketingProfs was founded with the mission of providing marketers with practical and accessible resources to help them succeed in their careers. The company offers a wide range of services, including online courses, conferences, webinars, and a wealth of educational material.

Services offered

MarketingProfs provides a variety of services and resources to cater to marketers of all levels of expertise. These include online courses that cover various marketing disciplines, conferences and events that bring together industry experts, webinars that offer in-depth insights on specific topics, and a vast library of educational material, such as articles, ebooks, and podcasts.

Importance in the marketing industry

MarketingProfs has established itself as a trusted authority in the marketing industry. The company’s commitment to providing high-quality educational content has earned it a reputation for excellence. Marketers worldwide turn to MarketingProfs for guidance and insights, making it a cornerstone of the marketing community.

Educational Initiatives

MarketingProfs University is an integral part of MarketingProfs’ educational initiatives. It offers a wide range of online courses that cover various aspects of marketing, catering to both beginners and seasoned professionals looking to further their knowledge and skills. These courses are designed to provide practical and actionable insights that can be applied directly to real-world marketing scenarios.

Training programs

MarketingProfs University offers training programs that cover a wide range of marketing topics, including content marketing, social media marketing, email marketing, and more. These programs are designed to equip marketers with the necessary skills to excel in their respective fields. The courses are created and taught by industry experts, ensuring that participants receive top-quality education.

Webinars and workshops

In addition to its online courses, MarketingProfs offers webinars and workshops that provide marketers with the opportunity to engage directly with industry experts. These live sessions cover a variety of topics and allow participants to ask questions and receive real-time feedback. The webinars and workshops serve as valuable resources for marketers looking to expand their knowledge and gain insights from experienced professionals.

The Content Marketing Institute

The Content Marketing Institute (CMI) is a collaborative venture between Ann Handley and Joe Pulizzi. It is a leading resource for content marketing education, research, and events, aiming to advance the practice of content marketing globally.


Handley, along with Pulizzi, co-founded the Content Marketing Institute with the mission of helping marketers understand and implement effective content marketing strategies. The institute serves as a platform for educational resources, research, and industry events focused on advancing content marketing practices.

Collaboration with Ann Handley

Handley’s expertise in content marketing made her a natural fit for the Content Marketing Institute. As one of the co-founders, she plays a crucial role in shaping the institute’s educational resources and ensuring that they align with industry best practices. Handley’s contributions have helped establish the Content Marketing Institute as a leading authority in content marketing.

Exposure and growth

Since its establishment, the Content Marketing Institute has experienced significant growth and garnered widespread recognition in the marketing industry. Its educational resources, research, and events have provided valuable insights and guidance to marketers worldwide. Handley’s involvement and thought leadership have contributed to the institute’s success and its impact on the content marketing community.

Books by Ann Handley

Handley’s books have become essential resources for marketers seeking to enhance their content marketing strategies and writing skills. They provide practical advice and actionable insights that can be applied to a wide range of marketing scenarios.

Everyone Writes

“Everyone Writes” is Handley’s first book, and it serves as a comprehensive guide to writing in the digital age. The book explores the significance of writing in various aspects of life and explains how to improve writing skills. Handley emphasizes the importance of clear and concise communication, providing practical tips that can be implemented by anyone looking to improve their writing abilities.

Content Rules

Handley’s second book, “Content Rules,” co-authored with C.C. Chapman, focuses specifically on content marketing strategies. The book provides a step-by-step guide on how to create compelling content that engages and resonates with an audience. Handley and Chapman emphasize the importance of storytelling and offer practical advice on how marketers can create valuable content that drives results.

Recognition and Awards

Handley’s contributions to the marketing industry have been recognized and celebrated by numerous organizations and publications. Her achievements have earned her a place among the most influential marketers and thought leaders in the field.

Top Women in Marketing

Handley’s impact on the marketing industry was acknowledged when she was named one of the Top Women in Marketing. This recognition highlights her influential role and the significant contributions she has made to the advancement of the field.

Forbes Top 20

Forbes has recognized Handley as one of the top 20 influencers in the marketing industry. This accolade reflects her thought leadership and the impact she has had on shaping content marketing practices.

Effie Award

Handley’s excellence in content marketing earned her an Effie Award, which acknowledges marketing campaigns that demonstrate exceptional effectiveness. This recognition underscores her ability to create impactful content that drives results.

Content Marketer of the Year

Handley’s dedication to the field of content marketing was further acknowledged when she received the Content Marketer of the Year award. This prestigious honor recognizes her leadership, expertise, and influence within the content marketing community.

Key Contributions and Impact

Throughout her career, Ann Handley has made numerous contributions to the field of marketing. Her emphasis on quality content and storytelling, as well as her dedication to educating and inspiring marketers, has had a profound impact on the industry as a whole.

Defining content marketing

Handley’s contributions have played a crucial role in defining and shaping the field of content marketing. Through her books, articles, and educational initiatives, she has helped establish content marketing as a fundamental aspect of modern marketing practices. Handley’s expertise and insights have given marketers the tools they need to navigate the ever-changing digital landscape and connect with their audiences effectively.

Advocating for quality content

Quality content is at the core of Handley’s approach to marketing. She advocates for creating content that is valuable, engaging, and authentic. Handley’s emphasis on quality has spurred marketers to focus on delivering high-value content that builds trust with their audiences. Her influence has reshaped the way marketers approach content creation and has elevated the standard for content excellence.

Inspiring marketers worldwide

Handley’s impact extends beyond her role at MarketingProfs and the Content Marketing Institute. Her thought leadership and dedication to educating and inspiring marketers have garnered worldwide recognition. As a speaker, author, and industry expert, Handley has inspired countless marketers to think creatively, strategically, and ethically in their content marketing efforts. Her influence has energized the marketing community, empowering professionals to reach new heights in their careers.

In conclusion, Ann Handley’s journey from her early years to becoming Chief Content Officer at MarketingProfs has been marked by a passion for writing, dedication to quality content, and a commitment to educating and inspiring marketers. Her contributions to the field of content marketing have had a profound impact, shaping industry practices and empowering professionals worldwide. Through her books, speaking engagements, and thought leadership, Handley has left an indelible mark on the marketing industry, making her an invaluable resource and inspiration for marketers seeking to excel in their careers.

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